Thursday, 30 June 2011

A typical visit shows what problems can exist

Today visited a site with an extensive form. First error was the amount of requested data, nobody is willing to provide information which they consider  unnecessary and too detailed. Limit  the amount information requested to the absolute minimum, and let people decide if they want to provide more.

This is a sure way to lose potential customers, just as they are ready to contact you.

Monday, 27 June 2011

It does not matter how big you are, there can still be problems.

Naturally I recommend a full website audit, (which is what I do). Today I visited a major international company website where I am registered as a customer, to change a telephone number. Their system would not accept the change because my number had more digits than the form could accept.

It is important that a form is capable of accepting international numbers if you wish to ensure customer satisfaction. Do you stress test your forms?


Wednesday, 22 June 2011

First impressions count. A true story

A customer operates a company Blog. The first thing noticed is the date. Over 2 months old. The info is just boring and there are 26 photographs, some with a single word of description. Don't make this mistake.

Everybody knows Blogs should be informative, useful and up to date. This is not the place to put a brochure. Keep the information short, link to additional information on your home website and add items at least once a week. Simple but effective.

Please visit for more information about creating and using a company Blog

Monday, 20 June 2011

Welcome to the new Mystery Shopper for websites Blog

The function of this Blog is to show some ideas and solutions, and the problems of owning and operating a business website.

Traditionally a mystery shopper visits a store and reports on a number of important factors, including customer support, knowledgeable staff, clean toilets etc. A website also need to be viewed from a customers perspective. So if you are looking for website maintenance, website review or website audit, you may find solutions here.

Thanks for visiting, more info shortly.