Finally a solutionMystery shopping has been around for years, and is a well proven method to increase knowledge of customer expectations and improve profitability.
Not the same on the webMany websites are not managed by the owner, so the love and care of the normal business operation is not transported onto the web. Left to marketing agencies, web design companies, or nobody, it shows.
If a customer walks into your business, you can communicate, so is the same for the web, with one exception, communication is one way, and you have a maximum of 8 seconds to interest and engage with the customer.
Now there is a full Mystery Shopper Service for websites.